About Nita

As a product designer based in South Africa, I bring a unique blend of creativity, technical skill, and user-centric thinking to every project. With a background in graphic design, marketing, and psychology, I craft designs that not only look stunning but also resonate deeply with users.

I’ve helped clients from start to finish, from designing logos and brand kits in Adobe Illustrator to conducting market research, building personas, and designing UI/UX for websites and apps. My passion lies in improving lives through design and tackling new challenges that push the boundaries of innovation.

What drives me? Crafting intuitive interfaces, telling compelling visual stories, and creating experiences that leave a lasting impression. Whether it's collaborating with cross-functional teams, setting the bar for design excellence, or diving deep into user research, I’m all in.

Download Resume

What I use

FigmaFigmaFigmaFigmaFigmaFigmaFigmaFigmaFigmaFigmaFigmaFigmaFigmaFigmaFigma
PhotoshopPhotoshopPhotoshopPhotoshopPhotoshopPhotoshopPhotoshopPhotoshopPhotoshopPhotoshopPhotoshopPhotoshopPhotoshopPhotoshopPhotoshop
IllustratorIllustratorIllustratorIllustratorIllustratorIllustratorIllustratorIllustratorIllustratorIllustratorIllustratorIllustratorIllustratorIllustratorIllustrator
PremierProPremierProPremierProPremierProPremierProPremierProPremierProPremierProPremierProPremierProPremierProPremierProPremierProPremierProPremierPro
AFTEREFFECTSAFTEREFFECTSAFTEREFFECTSAFTEREFFECTSAFTEREFFECTSAFTEREFFECTSAFTEREFFECTSAFTEREFFECTSAFTEREFFECTSAFTEREFFECTSAFTEREFFECTSAFTEREFFECTSAFTEREFFECTSAFTEREFFECTSAFTEREFFECTS

Experience

Senior Designer

2 YEARS / OH8 DIGITAL

Team lead, design strategy, social media management, project management, client relations, copywriting, launch campaigns, market research, persona building, content strategy.

UX/UI Designer (Project Based)

6 MONTHS PROJECT / KAYA WELLBEING

The KAYA Wellbeing Plans was created to enhance employee wellness through tailored improvement plans, featuring customisable questionnaires, white-label options for companies, and comprehensive reporting tools.

For this app, I built personas, created timelines, facilitated customer meetings, conducted research, designed web application elements, developed UX and UI, wireframing, prototyping, user testing, and iterative design improvements.

UX/UI Designer (Project Based)

3 MONTH PROJECT / FLIPPED

Flipped is a novel app designed to empower authors by combining subscription-based support with content creation. It allows authors to build a community, set subscription tiers, and earn income directly from readers while writing and releasing chapters. The platform merges features of Patreon, social media, and streaming services to enable authors to crowdsource funding and engage their audience without traditional publishing intermediaries.

For this project, I developed UX and UI, wireframing, prototyping, user testing, and iterative design improvements.

UX/UI Designer (Project Based)

1 YEAR PROJECT / CROOH

 Crooh is a SaaS application designed to streamline job card management for service delivery companies. It features job tracking, real-time updates, task assignment, progress monitoring, and reporting capabilities. The app simplifies scheduling, enhances team collaboration, and provides detailed insights to optimize service delivery efficiency.

For this app I designed UI elements, created wireframes and prototypes, conducted user research, developed personas and journey maps, designed visual assets, implemented responsive design, collaborated with developers, created interactive prototypes, performed usability testing, designed style guides, and ensured brand consistency.

HEAD OF CREATIVE IN PR

2 Years / The Marketing Zoo

Team lead, design, social media, project management, account management, PR brand building, copywriting, creating launch campaigns, content strategist.

GRAPHIC DESIGNER & SOCIAL MEDIA STRATEGIST

2 Years / Arzanie Entertainments & Events

Event management, project management, graphic design, social media management, video editing.

ASSISTANT DATA ANALYST

1 Year / Shiva Uranium

Analyzing and capturing data, facilitating committee meetings, building new systems and ad-hoc duties.

ACCOUNT MANAGER

2 Years / SAHARA Computers

Customer relationship; promoting growth, product expansion; client reviews; catalogue & proposal design.

PSYCHOMETRIC DATA ADMINISTRATIVE ASSISTANT & MARKETING LEARNER

1 Year / ADT Security (DIDELITY)

Analyzing psychometric tests; capturing reports, completed a marketing internship.

Education

FIGMA ONLINE COURSE

2022 / EXPERT ADOBE CERTIFIED INSTRUCTOR, DANIEL WALTER SCOTT

ADOBE ONLINE COURSES

2018 / EXPERT ADOBE CERTIFIED INSTRUCTOR, DANIEL WALTER SCOTT

HEALTH SCIENCES AND SOCIAL SERVICES: APPLIED PSYCHOLOGY

2016 / UNIVERSITY OF JOHANNESBURG & UNISA