Flipped

Creating a seamless and engaging user experience (UX) is at the heart of our content subscription platform's development. From the outset, our focus has been on understanding our users and their needs, which guided us in crafting a user-centric design. During the initial phase, we conducted extensive user research to gather insights directly from our target audience. This involved creating detailed user personas that helped us empathize with our users and anticipate their preferences and challenges.

Our UX journey began with the development of wireframes and user flows, allowing us to map out the user's journey through the platform. We aimed to design an intuitive navigation system that would make it easy for users to manage their subscriptions, post and view chapters, follow creator timelines, and access exclusive content. By iterating on these wireframes, we were able to identify and address potential pain points early on, ensuring a smoother user experience.

Next, we translated our wireframes into high-fidelity mockups, providing a realistic view of the final product. These mockups were instrumental in gathering feedback from both stakeholders and potential users. We also created interactive prototypes, which allowed us to conduct user testing sessions. These sessions were crucial for validating our design choices and gathering actionable feedback. Users interacted with features such as subscription management, content feeds, commenting, and product sales pages, giving us valuable insights to refine the design further.

Our iterative design approach ensured that we continually improved our UX based on real user feedback. Each round of testing revealed new insights that guided us in making necessary adjustments. The result is a set of UX/UI designs that we believe will offer a highly engaging and satisfying experience for our users. By prioritizing user feedback and iterating on our designs, we have built a platform that is not only functional but also enjoyable to use.

Role
Product Designer:
  • User Research
  • Interactive Design
  • Visual Design
  • Brand Building
  • Graphic Design
  • Prototyping
  • Testing